Luigi Lavazza was a man filled with entrepreneurial spirit, inventive and passion for his work. He discovered the different origins and characteristics of the coffee plant, and studied the art of blending to meet the tastes of customers, creating the blends.
His trip to Brazil enabled him to become even more aware of the beverage’s full potential, during an era of great change.
The Lavazza coffee we drink today is the result of his idea: combining coffees from different parts of the world. These coffees are harvested, processed, mixed and roasted to create many different and balanced blends, and satisfy the taste of every one of us.