LAVAZZA AT THE GUGGENHEIM IN NEW YORK
Celebrating our 120th anniversary with Alberto Burri
Art, photography, design. The expressive power of these disciplines has always strongly appealed to Lavazza, which over the years has recognized and lauded the importance of artists, especially ones of Italian heritage, becoming a byword not only for coffee but also for art.
This year Lavazza is proud to be the main partner of the retrospective monograph mounted in honor of Alberto Burri at the Solomon Guggenheim in New York, entitled “Alberto Burri: The Trauma of Painting”.
This is a unique occasion to show the public the works of the pioneer of Modernism, whose career veered from one side of the Atlantic to the other.
“This passion still lives on in our DNA today.”
(Quote by Lavazza family)
Burri’s irreverent and provocative canvases will occupy all six galleries of the NY Guggenheim’s spiral stairwell, recreating a spellbinding journey through the artist’s life.
The trauma that Alberto Burri expresses in his works is a subject that Lavazza supports to allow people to rediscover a tormented period in Italy’s contemporary history, a period that was tackled with determination and originality.
“From the ashes of the Second World War, Alberto Burri overcame defeat and suffering thanks to his iron will, determination and originality. Using materials such as jute sacks and charred wood he created spectacular artwork, and succeeded in guiding a new generation of Italian artists.”
The same iron will and determination can be found in the Lavazza family. It is no coincidence that 1915, the year Alberto Burri was born, is also the year when Lavazza opened its historic Turin headquarters, despite Italy’s entry into war.
Lavazza’s presence at this event once again takes us into a world where there’s more to taste in a cup of coffee.