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VISIONARIES: CREATING A MODERN GUGGENHEIM

Lavazza and the New York Guggenheim together to celebrate the 80th anniversary of the Foundation.

Lavazza is delighted to support Visionaries: Creating a Modern Guggenheim, a monumental exhibition of late nineteenth- through mid-twentieth-century works from the collection of the Solomon R. Guggenheim Foundation, which coincides with the eightieth anniversary of its establishment in 1937.


The show traces the activities of six pioneering art patrons who helped shape the Guggenheim Foundation’s holdings when each of their prized personal collections was joined with this public institution.

Reinforcing the long-standing corporate and family tradition of supporting excellence, art, and culture, Lavazza is thrilled for the rare opportunity to discover the stories behind these prized and varied collections with this collaboration. Lavazza—a more than 120-year-old family company with innovation and experimentation in its DNA—is inspired by the many individuals whose foresight and ingenuity have championed new forms of creative expression in the past two centuries and beyond.

Visionaries marks Lavazza’s fourth exhibition sponsorship as a proud Global Partner at the Guggenheim Museum in New York—in addition to Italian Futurism, 1909–1944: Reconstructing the Universe (2014); Alberto Burri: The Trauma of Painting (2015–16); and Moholy-Nagy: Future Present (2016).

Lavazza & Guggenheim New York

Shortly after founding the company in Turin, Italy, in 1895, Luigi Lavazza quickly grew in reputation, beginning a long tradition of innovation. The patrons featured in Visionaries—including Katherine S. Dreier, Peggy Guggenheim, Solomon R. Guggenheim, Karl Nierendorf, Hilla Rebay, and Justin K. Thannhauser—shared Luigi’s love for innovation, collecting and supporting the work of trailblazing artists such as Alexander Calder, Paul Cézanne, Vasily Kandinsky, Pablo Picasso, Jackson Pollock, Vincent van Gogh, and many others.

As we work alongside the Solomon R. Guggenheim Foundation to present this powerful exhibition uniting treasures from its holdings in New York and Venice, we are humbled to learn how courage and risk-taking played such pivotal roles in developing Guggenheim’s strong, distinct point of view, just as it happened for Lavazza in the first years of its history.

As Lavazza expands in the United States, we continue to build on our commitment to arts and culture, paying homage to extraordinary individuals who—like my great-grandfather—have advanced our understanding of the world around us. Through Visionaries, we are grateful to the Guggenheim for sharing its varied and illustrious history with new audiences and enriching our experiences in art and life.

Francesca Lavazza