• Print
  • Bookmark

THE HISTORIC LAVAZZA CALENDARS

A journey in the history of a precious collector’s item

The first Lavazza Calendar was published in 1993 and shot by Helmut Newton.
This was the start of a thrilling journey, based on the special relationship between photography and Lavazza coffee. Both are children of our age, generators of energy, and they are seductive: although they are consumed quickly, the pleasure they offer continues like a delightful aftertaste.

The calendar quickly becomes a sought-after and precious collector’s item, a leading player in Lavazza’s international communications, with the top photographers taking turns behind the camera.

The 2016 Lavazza Calendar by Joey L From Father to Son The 2016 Lavazza Calendar by Joey L

 



Lavazza and Slow Food present “From Father to Son”, the new 2016 Calendar produced by the young Canadian photographer Joey L.

The subjects of his photographs are the #Earthdefenders: modern heroes of the Earth who, thanks to their fathers’ teachings, defend biodiversity and promote sustainable development. The photographic reportage, shot in Central and South America, represents the natural evolution of the 2015 Lavazza Calendar and will help support the Slow Food initiative Terra Madre Giovani - We Feed the Planet.

Once again this year the calendar will be sold as a limited edition, precisely to support the Terra Madre Giovani project.

THE EARTH DEFENDERS THE EARTH DEFENDERS The 2015 Lavazza Calendar by Steve McCurry




The 2015 Lavazza Calendar by Steve McCurry produced with Slow Food is a photographic journey that recounts the everyday heroic stories of the Earth Defenders: men and women who with courage, pride and dedication are defending their projects in Africa. Lavazza and Slow Food are thus supporting food traditions and siding with all Earth Defenders, who are a beacon of hope for local communities, ambassadors of a feasible development and a better future.
In his 12 shots McCurry succeeded in immortalising the soul, strength and humanity of the Earth Defenders. For the first time the 2015 Lavazza Calendar will be on sale as a limited edition to support the project “10,000 Gardens in Africa”.

INSPIRING CHEFS INSPIRING CHEFS 2014 - Martin Schoeller




An incredible alchemy of photographs and stories with an almost cinematic quality, a seamless natural sequence that speaks of inspiration. And coffee. The famous portrait photographer Schoeller turns the spotlight on to the chefs who make inspiration their mantra in the kitchen.

The photographer: Martin Schoeller.

He was born in Munich, Germany, in 1968. He was deeply influenced by August Sander’s portraits of the working class, as well as by Bernd and Hilla Becher. He worked as an assistant to Annie Leibovitz from 1993 to 1996.

1/365 The 2013 Lavazza Social Calendar 1/365 The 2013 Lavazza Social Calendar




1/365 - The 2013 Lavazza Social Calendar is the 2013 Lavazza calendar: not a traditional calendar but a video installation that tells the story of a year in one day through 12 themes. A work made by selected photos and videos uploaded by users, that make Lavazza's first digital calendar “alive”.

 

 

The artist: Marco Brambilla

With a background in cinema and science-fiction, Marco Brambilla is an emerging video installation artist, and has received acclaim at the San Francisco Museum of Modern Art and Sundance Film Festival.

THE LAVAZZERS THE LAVAZZERS 2012 – 12 Special Photographers

 

 

The Lavazzers is the name of the twentieth edition of the Lavazza Calendar, which reunites 12 masters of photography that helped to make it such a success over the years: Erwin Olaf, Thierry Le Gouès, Miles Aldridge, Marino Parisotto, Eugenio Recuenco, Elliott Erwitt, Finlay MacKay, Mark Seliger, Annie Leibovitz, Albert Watson, David LaChapelle, Ellen von Unwerth.

They play and celebrate their special relationships with Lavazza coffee through self-portraits. Led by the Armando Testa agency, the 12 photographers have interpreted themselves through innovative, unusual, and highly imaginative shots.

FALLING IN LOVE IN ITALY FALLING IN LOVE IN ITALY 2011 – Mark Seliger




Falling in love in Italy is easy. The beauty of the landscapes, the mild climate, or the charm of the local architecture, suggests the noblest of sentiments: and this is the theme of the Lavazza calendar 2011: an intense journey through photographs, recounted in a witty and surreal tone by the American photographer Mark Seliger.

The photographer: Mark Seliger
His first engagement as a professional photographer was for Rolling Stone. In 10 years, he shot more than 125 covers and directed numerous music videos.

The models: Olivia Wilde, Tao Ruspoli, Bill Gentle, Monica Castillo, Enrique Palacios, Noot Seear, Cedric Bihr, Liliana Dominguez, Alessandro Giallocosta, Violet Budd, Jeisa Chiminazzo, Ivan Olita

The set: Capri, Naples, Verona, Tuscany, Venice, Florence 

THE ITALIAN ESPRESSO EXPERIENCE – Allegro con Brio THE ITALIAN ESPRESSO EXPERIENCE (2010) 2010 – Miles Aldridge

 

 

The star of the Lavazza calendar 2010, The Italian Espresso Experience, is Italian music. This pop and upbeat calendar has been produced by the influential British photographer Miles Aldridge, who has taken 7 memorable shots.

The photographer: Miles Aldridge
He loves colors that don’t exist in nature— phosphorescent yellow, bubblegum pink and the bright green of imitation grass.

The models: Bianca Balti, Georgia Frost, Lydia Hearst, Daisy Lowe, Alexandra Tomlinson, Alek Alexeyeva

The set: Rome, Italy

THE ITALIAN ESPRESSO EXPERIENCE THE ITALIAN ESPRESSO EXPERIENCE (2009) 2009 – Annie Leibovitz

 

 

For the Lavazza calendar 2009, Annie Leibovitz interprets the Italian style with seven images. This spectacular journey is a tribute to the 'Bel Paese', celebrating fashion, art, cuisine, seduction, cinema and history. This itinerary is guided by a cup of Lavazza espresso, the iconic emblem of the Italian lifestyle around the world.

The photographer: Annie Leibovitz
She is the most famous and celebrated living photographer: named as a Living Legend by the US Library of Congress.

The models: Eva Riccobono, Gilda Sansone, Brooke and Alison Kowalski, Kate Ballo, Elettra Wiedemann, Marco De Conciliis, Alessia Piovan

The set: Rome, Italy

THE MOST MAJESTIC ESPRESSO EXPERIENCE THE MOST MAJESTIC ESPRESSO EXPERIENCE 2008 – Finlay MacKay



Through seductive glances and sumptuous backdrops, the queens of the Lavazza calendar 2008 beckon us to their courts for a real majestic experience. Every respectable queen has her king, and the king of the calendar is Lavazza espresso.

The photographer: Finlay MacKay
His first photographs revealed a highly original and innovative style that draws inspiration from the street art and comics, as well as from more classic English schools of painting.

The models: Sofie Nielander, Maria Dvirnik, Xiuli Gao, Anna Sjoberg, Cicely Telman, Awoi Mac Bullen Geu

The set: Milan, Italy

THE MOST INCREDIBLE ESPRESSO EXPERIENCE THE MOST INCREDIBLE ESPRESSO EXPERIENCE 2007 – Eugenio Recuenco



Set in a lawless city, sensual superheroines made unstoppable by Lavazza coffee are the subject of Eugenio Recuenco calendar. The masterful use of light and color makes every shot of the 2007 calendar very suggestive.

The photographer: Eugenio Recuenco
Considered one of the most creative contemporary photographers in Spain, he is famous worldwide for his works in the publishing and advertising fields. His highly personal style has been defined as “cinematographic” and “pictorial."

The models: Missy X, Kristina D, May Andersen

The set: Madrid, Spain

THE FIRTS CLASS ESPRESSO EXPERIENCE THE FIRST CLASS ESPRESSO EXPERIENCE 2006 – Ellen von Unwerth



Women, travel, dreams. After the 1995 Lavazza Calendar, Ellen von Unwerth signed onto the Lavazza calendar 2006. Her attention is dedicated to travel when the skies were restricted to a select few, and the imagination was full of exotic paradises, cocktails and coffee, smiles and expectations.

The photographer: Ellen von Unwerth
Ironic and provocative yet always elegant and sensual, her photographs have been published in the world’s leading fashion magazines. Besides photography, von Unwerth also directs short films and music videos.

The models: Julia, Marguarita, Kemp, Melissa, Eva J, Gia, Rila

The set: Paris, France

ESPRESS YOURSELF ESPRESS YOURSELF 2005 – Erwin Olaf

 

 

 

 

For the 2005 calendar, Lavazza turns to the lens of Erwin Olaf. The Dutch photographer creates a dreamy world inspired by the circus, revolving around shades of red and white, for an entertaining and surreal account of the relationship between men and women.

The photographer: Erwin Olaf
His way of portraying real life is always ironic and non-conformist. His photographs are rich in humor, forcing viewers to consider the limitations of the idea of beauty imposed by the fashion and advertising worlds. Learn more


The models:
Sanne, Esmee, Bettina, Carmen, Renée, Anne-Marie, Corazon, Kat, Babs, Annie, Clara, Brandise

The set:
Amsterdam - The Netherlands

 

MISSION TO ESPRESSO MISSION TO ESPRESSO 2004 – Thierry Le Gouès



 

For the 2004 calendar, the photographer Le Gouès — re-creates a world made of coffee and sugar, freely inspired by pop and science fiction imagination of the ‘60s and ‘70s. Espresso cups are launched into orbit and the intergalactic voyage leads us to discover a physical and mental space beyond our fantasy.


The photographer: Thierry Le Gouès
He is best known as a fashion photographer, but he is also the author of famous advertising campaigns: "Soul” and "Popular", in which the public is treated to a new vision of Cuba. Learn more



The models:
Ingrid Parewijck


The set:
Paris - France


 

 

ESPRESSO AND GLAMOUR ESPRESSO AND GLAMOUR 2003 – Jean-Baptiste Mondino



The Lavazza 2003 calendar is shot by Jean-Baptiste Mondino. The concepts are Italianness and cosmopolitism, perfectly combined in the popular “crest” image, conveying all the vitality, the irony but above all the glamour of the brand.

The photographer: Jean-Baptiste Mondino
His shots have been featured in various magazines including Vogue, Numero, The Face, Arena, Vanity Fair and Interview. He has photographed many famous celebrities from the world of music, cinema and fashion.

The models: Hanna Huber, Ralph Jacobs, Micaya , Yasmine

The places: Paris, France

ESPRESSO AND FUN ESPRESSO AND FUN 2002 – David LaChapelle

 



In 2002, the Lavazza calendar is produced in color for the very first time since its inception. This radical change bears the signature of an internationally famous photographer who is also known as "the king of contemporary photographic pop art": David LaChapelle.


The photographer: David LaChapelle
His exuberant, original and energetic style makes his works instantly recognizable. His style is surreal but ironic, and the bright, intense, vibrant colors are often described as baroque and over the top. Learn more





The models:
Nicole Laliberte, Margareth Lahoussaye-Duvigny, Ehrinn Cimmings, Angela Little, Chris Cormier

The set:
Malibu - USA

FRIENDS&MORE FRIENDS&MORE 2001 – Martine Franck e Richard Kalvar

 



Friendship & life stories are the theme of 2001 calendar. A cup of coffee seen, through the introspective lenses of two great photo-reporters from Magnum Photos: Martine Franck and Richard Kalvar.


The photographers: Martine Franck and Richard Kalvar
Martine Franck produces portraits of artists and writers, but mainly dealing with human interest reportages. Richard Kalvar is specialized in urban scenes of everyday life. Learn more




The set:
Paris - France

 

 

FAMILIES – RITRATTI INTORNO AL CAFFÈ FAMILIES – RITRATTI INTORNO AL CAFFÈ 2000 – Elliott Erwitt



With the new millennium the calendar proposes an original account inof images exploring the theme of European families, signed by the timeless style of Elliott Erwitt. All the scenes revolve around the everyday life routine. 

The photographer: Elliott Erwitt
Erwitt produced work for the press and the world of advertising, before joining Magnum Photos. He also began shooting adverts and documentaries. Learn more





The models:
70 people portrayed
 

The set:
Milan - Portugal

 

THE SENSUAL WORLD OF COFFEE THE SENSUAL WORLD OF COFFEE 1999 – Magnum Photos



The photographer: Elliott Erwitt
Born in Paris in 1928 to Russian parents. In 1939 he moved to the United States, where he studied photography and cinema. In 1950, Erwitt began working as a professional freelance photographer, producing work for the press and the world of advertising, before joining Magnum Photos. In the 1970s, he also began shooting adverts and documentaries.

The places:

Cadaqués - Spain
Addis Abeba - Ethiopia
Colombia
Delhi - India
Connecticut - USA
Paris - France
Tokio - Japan
Moscow - Russia
Venice - Italy
Istanbul - Turkey
Bali - Indonesia
San Francisco - USA

ELISIR D’AMORE ELISIR D’AMORE 1998 – Marino Parisotto

 

 

 

For Calendar number 6 the photographer Marino Parisotto chose the title of the famous opera by Donizetti to allude to the many personalities of coffee: passion, romanticism, drama, poetry. The subjects often underscore the "masculinity" of the beverage with the presence of iconic and statuary male figures.


The photographer: Marino Parisotto
Parisotto started as a fashion photographer. His advertising campaigns are romantic and visionary, tending to reveal beauty in all its forms. Learn more

 


The models:
Scott Benoit, Mandala Tayde, Leticia Herrera

The set:
Palermo - Italy

THE TWO SOULS OF COFFEE THE TWO SOULS OF COFFEE 1997 – Albert Watson




In 1997, the calendar was entrusted to the camera of Albert Watson, who decides to represent “the two souls of coffee”. Coffee combines sweetness and warmth, with strength and vigor. The photographer captures the spirit of coffee, entrusting its representation to the dual significance of the woman who is angelic in some cases and a devil in others.


The photographer: Albert Watson
His large portfolio, includes portraits, fashion reportages, landscapes and snapshots of everyday life. He has also shot hundreds of TV commercials and music videos. Learn more

 

 

The models:
Alek Wek, Nicole Maddox, Carmen Hawk

The set:
New York - USA

1996 CALENDAR 1996 CALENDAR Ferdinando Scianna




In 1996 the warm, Mediterranean style is the atmosphere created by Ferdinando Scianna's shots, classically Italian settingsspots, mixed with the sensual pleasures of coffee. The exceptional testimonial and perfect interpreter of these atmospheres is Maria Grazia Cucinotta.


The photographer: Ferdinando Scianna
He alternated between reportages, fashion assignments, advertising and portraits, and finally achieved international acclaim, while continuing to work as a journalist. Learn more




The models:
Maria Grazia Cucinotta, Federica Ripamonti, Gianluca Cerruti

The set:
Fasano - Martinafranca di Puglia

1995 CALENDAR 1995 CALENDAR Ellen von Unwerth



Ellen von Unwerth, is the photographer for the 1995 calendar. Her eroticism is interpreted with irony and glamour, playing on the seductiveness of coffee. Von Unwerth also shoot the 2006 Calendar.

The photographer: Ellen von Unwerth
Ironic and provocative yet always elegant and sensual, her photographs have been published in leading fashion magazines. Besides photography, von Unwerth also directs short films and music videos.

The models: Carla Bruni, Amber Smith

The set: Paris, France

1994 CALENDAR 1994 CALENDAR Helmut Newton



Helmut Newton was again selected by Lavazza to be the photographer for the 1994 calendar.
Newton's photographs, shot in Monte Carlo, have a powerful impact, that express passion and energy.

The photographer: Helmut Newton
Professional fashion photographer that revolutionized fashion photography by taking pictures that are sophisticated and revealing.

The models: Verina Nadia, Aldrige Padma

The set: Monte Carlo, Monaco

1993 CALENDAR 1993 CALENDAR Helmut Newton



For the 1993 calendar, Lavazza chose master photographer Helmut Newton. His style was perfect for conveying the passion for coffee. Newton's photographs, shot in Paris, have a powerful impact, conveying passion, eroticism and vitality.

The photographer: Helmut Newton
Born in Berlin in 1920, in the ‘60s he undertook a career as a professional fashion photographer. His pictures, characterized by sophisticated eroticism and revealing a superb photographic technique, revolutionized fashion photography.

The models: Simonetta Gianfelici, Barbara Borghesi

The set: Paris, France