New York is known worldwide as a city of great opportunities. On September 12th, under New York's great blue sky, the city's intense focus narrowed to the vibrant center court at Flushing Meadows, where dreams become reality thanks to the passion and determination of great champions.
This is how the women's and men’s finals of the 135th U.S. Tennis Open were played. Lavazza was on site, ready to give just the right boost to fans from all over the world. Providing energy and strength in a cup, this aromatic blend had all the flavor and aroma of a real Italian espresso.
Italy was the star of this U.S. Open's final. Flavia Pennetta and Roberta Vinci: two compatriots, two friends, two great champions - but ultimately only one winner: Flavia. On this same year Lavazza focused more than before on the world of passion, and the Grand Slam is one of the most successful examples.
You can find out more about Lavazza's sponsorship and involvement in various events here.
They represent the type of Italy that wants to win, and emerges triumphant through determination, talent and a readiness to take risks: the type of Italy that should not only be admired, but should inspire us in all fields.