Lavazza is an expert in the coffee roasting process, combining specific roasting cycles, time and temperature in order to enhance the particular flavor of each blend.
When roasted, coffee beans undergo nothing short of a metamorphosis: they change color, become lighter, increase in volume and acquire a stronger aroma. This is because the exposure to high temperatures sets off two chemical reactions that allow the beans to develop their aromatic qualities. The first, the Maillard Reaction, occurs when certain sugars and amino acids in the coffee combine to form a distinctive new "roasted" aroma, while the second, caramelization, occurs when the sugars in the coffee start to brown and release deeper, richer flavors.
The durations of the roasting cycles vary based on the types of beans being processed and the brewing method that will be used:
Our Research & Development department has identified convection technology as being the best method to ensure a uniform roasting process that respects each coffee’s characteristics. To learn more, visit our product research section.
The degree to which coffee is ground during processing (fine – medium – coarse) alters its resistance to the flow of water during brewing, which in turn influences the extraction speed and hence the final taste and aroma.
Lavazza's specialized ground coffee blends always guarantee the best result for each brewing method used. Away from home, where it is the barista who is responsible for coffee grinding, we are committed to ensuring that you obtain the best Italian espresso through Lavazza Training Center courses dedicated to professionals
Ground coffee is very delicate and deteriorates rapidly when it comes into contact with air, light, heat and humidity. Before packaging, it is stored in controlled environments, where the carbon dioxide that forms naturally during roasting disperses very quickly so as to keep the fragrance of the coffee intact.
Coffee packaging then takes place using state-of-the-art materials and techniques designed to preserve the quality of the Lavazza coffee in the long term. Our Research & Development department is always looking for the most suitable packaging solutions, both in terms of coffee preservation, and environmental sustainability. To learn more, visit our materials and packaging section.