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At the heart of Lavazza’s heritage is a single family’s passion for coffee.  The Lavazza story begins in 1895 in Turin, Italy where Luigi Lavazza opened a boutique grocery shop specializing in roasting coffee.  Since then, the four generations of the Lavazza family have been dedicated to – above all – the quality, innovation, creation and sharing of authentically Italian espresso and coffee experiences.  

Using Lavazza’s coffee expertise, the four newly introduced specialty coffee blends – Gran Aroma, Classico, Gran Selezione, and Perfetto – consist of beans from a variety of carefully selected origins, blended and roasted with dedicated processes, to result in a range of flavor intensity and taste profiles.

GRAN AROMA
Medium roast, smooth & aromatic, with citrusy notes. Dedicated to coffee connoisseurs.
CLASSICO
Medium roast, rich & full-bodied, with hints of dried fruit. Ideal for your morning ritual.
GRAN SELEZIONE
Dark roast, intense and chocolaty. 100% sustainably grown coffee that comes exclusively from Rainforest Alliance™ certified farms.
PERFETTO
Espresso roast, dark and velvety with a lingering caramel finish. Dedicated to espresso lovers.
USA and Canada Lavazza campaign
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The new Lavazza commercial with four new coffee blends for USA and Canada.

Alberto Baccari for Lavazza
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Alberto Baccari is the art director that has created the USA and Canada Lavazza campaign presenting the four new specialty drip coffee blends.

Luca Barcellona for Lavazza
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Luca Barcellona is the calligrapher and graphic designer that has realized the Lavazza campaign presenting the four new specialty drip coffee blends.