At the heart of Lavazza’s heritage is a single family’s passion for coffee. The Lavazza story begins in 1895 in Turin, Italy where Luigi Lavazza opened a boutique grocery shop specializing in roasting coffee. Since then, the four generations of the Lavazza family have been dedicated to – above all – the quality, innovation, creation and sharing of authentically Italian espresso and coffee experiences.
Using Lavazza's coffee expertise, the four introduced specialty coffee blends – Gran Aroma, Classico, Gran Selezione, and Perfetto – consist of beans from carefully selected varieties,
blended and roasted with dedicated processes, to result in a range of flavor intensity and taste profiles. Ideal for filtered coffee brewers.
To enlarge our current filter coffee range, Lavazza has introduced two new exclusive single origins made of 100% Arabica beans. Santa Marta comes from Colombia and Kilimanjaro from Tanzania, both developed for coffee enthusiasts s looking for refined tastes among the best varieties in the world.
The new Lavazza commercial with four new coffee blends for USA and Canada.
Emiliano Ponzi is a freelance illustrator, “Working at this campaign I was inspired by the legacy of the Lavazza family”.
Alberto Baccari is the art director that has created the USA and Canada Lavazza campaign presenting the four new specialty drip coffee blends.
Luca Barcellona is the calligrapher and graphic designer that has realized the Lavazza campaign presenting the four new specialty drip coffee blends.