Los Angeles, California (8th January 2017) – Lavazza, an authentic Italian family company and leading global coffee company, joins the 74th Annual Golden Globe Awards as Official Coffee to celebrate an evening of the best in motion pictures and television. On 8th January 2017, Lavazza will attend the Golden Globe Awards Lounge at the Beverly Hilton, the venue of this internationally-renowned awards ceremony. Before, during and immediately after the awards, a pop-up Lavazza café will be fully operational in the lounge. Designed in a typically Italian contemporary style, the café will offer Golden Globe winners, nominees, industry leaders and other guests a traditional Lavazza coffee experience, including the signature Coffeetail No. 51 (a cocktail made with Lavazza cold-brew coffee, vodka and ginger ale), and the famous Coffee Caviar, which is part of a long list of coffee design specialties created in collaboration with some of the world’s most prestigious chefs, including Ferran Adrià, Massimo Bottura and Carlo Cracco. Guests will also be able to preview Kafa, a Lavazza single-origin product that will be relaunched in 2017 in the United States with a new, even more exclusive look and feel. All drinks will be served in limited-edition themed cups specifically made for the occasion. The cup - carefully crafted in black and complemented with real gold - features the Golden Globe Awards logo, inspired by this coveted awards ceremony. The company will also send experts from the Lavazza Training Center to the event to create the unique coffee experience recipes.