Turin, April 24, 2018 – TOward 2030. Turin toward 2030. The Piedmont regional capital has its sights set on 2030, the deadline established by the UN to transform the planet into a more sustainable place, and is now the world’s first ambassador city of the 17 Sustainable Development Goals set by the United Nations.
Against this backdrop, today saw the launch of TOward 2030. What Are You Doing?, the Street Art initiative promoted by the City of Turin and Lavazza that talks about sustainability and that by the end of 2019 will turn the entire city, from the center to the outskirts, into an amplifier of the 17 Goals set by the United Nations. That’s right, street art wants to use its universal language to shake people up and get them to act, which is why it has decided to ask the public, passersby and tourists a question that is as direct as it is provocative—What are you doing?—to remind everyone that 2030 is just around the corner, but that the road to protecting the planet is still all uphill.
“This initiative combines two strategic aspects of our Administration’s policy: our strong commitment to the environment and a focus on culture as an engine of urban regeneration. It is a cause of great satisfaction for us to be the first city in the world to adopt the 17 Goals of the United Nations, interpreting them in the form of real projects in the local area,” said Mayor of Turin Chiara Appendino. “It is a project that can be replicated and one we hope will ‘infect’ other cities, encouraging them to make their own contribution and reasserting the need to change course if we want to save the planet.”
The first TOward 2030 wall is dedicated to Goal 4 – Quality Education and was presented today at the Sustainable Development Festival, in the framework of the nationwide “Generazione 2030” event organized by Alleanza Italiana per lo Sviluppo Sostenibile (Italian Alliance for Sustainable Development, ASviS), by Lavazza and by the Agnelli Foundation in the event space at the Nuvola Lavazza.