Tierra

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Lavazza ¡Tierra! emerged from a social responsibility project to improve the environmental conditions and production techniques of various coffee producing communities.
A collection of fine, select-origin blends, blended with expertise by Lavazza to offer the perfect synthesis of tastes from the lands of origin.

Tasting

The material, in its purity, rests on a world of colours that echo the palette of the ¡Tierra! project. The design is accompanied by information about the coffee, illustrated in a detailed leaflet that brings coffee culture to the place where its essence comes to life.

Preparation area

Minimal lines, real wood, metal plating, warm colours.
The preparation area and its components have been designed for function and to meet the needs of the barista and consumer. The result is as useful as it is sophisticated and inviting.

Table and counter service

The premium line is dedicated to table and counter service. It was created by the Ito design studio and inspired by Jawa, a Japanese aesthetic concept where the circle and square meet; the colours are reminiscent of coffee and the details are highlighted by a warm iridescent silver.

¡Tierra!

Our Blend Experts select over 100 different origins each year, bringing to the cup flavours from all over the world.

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