The Lavazzers

The Lavezzers is the title of the twentieth edition of the Lavazza calendar, which, in celebration of such an important milestone, brought together 12 of the photographic geniuses who have contributed to its enormous success over the years. Erwin Olaf, Thierry Le Gouès, Miles Aldridge, Marino Parisotto, Eugenio Recuenco, Elliott Erwitt, Finlay MacKay, Mark Seliger, Annie Leibovitz, Albert Watson, David LaChapelle, Ellen von Unwerth. They are, enthusiastically, to be put into the shot while celebrating, with a self-timer, their special relationship with Lavazza coffee. Led by the Armando Testa Agency, who also authored this edition of the calendar, the 12 photographers have portrayed themselves by creating innovative, unusual and imaginative shots.