2015
2017

2016

From father to son

by Joey L

Joey L

Joseph Anthony Lawrence, better known as Joey L., is the young author of the Lavazza 2016 Calendar shots. Born in 1989 in Ontario, Canada, he now lives and works in New York, the privileged stage of his photographic representations. “Halloween in Brooklyn” is his personal project dedicated to the masked characters who animate the neighborhood of the Big Apple on this holiday, which offers viewers a completely personal look at the soul of the city.


But it is thanks to his innate curiosity towards different lifestyles of people that has pushed him towards new and uncharted territories. From the sacred lands of Varanasi in India to the south of Ethiopia, through the Kurdish regions of Iraq and Syria, he has become one of the most sought-after photographers.

The protagonists of the young Canadian photographer Joey L.’s shots are the #Earthdefenders: modern heroes of the earth who, thanks to the teachings of the fathers, defend biodiversity and promote sustainable development. The photographic reportage, realized in Central and South America, represents the natural evolution of the 2015 Lavazza Calendar and supports the initiative of Slow Food Terra Madre Giovani – We Feed the Planet.

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