The resulting images come from the unique and complex packaging, the local colors and the qualities I drew inspiration from, selecting them and adapting them to my own personal vision. As I split them up by color, I had the chance to observe each element, inch by inch. I freed them from their original function, transforming them into elements that made up something new, forcing them into action.
Its general structure is abstract. However, in the upper left corner of the mural the gentle presence of a tree is evident. The unlimited inspiration I gained from the fantastic product design provided the base, the starting point for the project.
One of the most engaging parts of my daily work with Lavazza was embracing this piece of work that seemed to take shape in slow motion. At times moments of activity would happen slowly, then suddenly, proving themselves necessary. Every creative decision was linked to the previous day’s work, whereas now it seems to be an integrated piece of work.
- Your work for Nuvola will be seen by Lavazza employees every day. What message do you want to communicate to them?
I don’t have a message. Rather, I hope to have created a work of art which confirms the fundamental importance I attach to seemingly modest gestures, that when repeated, take on strength and identity.
The secret, which is revealed slowly, is that the observer knows exactly as much as I do: it’s all before their very eyes. Their work is also part of mine and our histories intertwine.
- Lisa, can you draw the first thing that comes to mind if we say the word “coffee”?