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Coffee Culture

Care, dedication and passion: the values behind each and every cup of Lavazza coffee served around the world.


Our daily drive to seek excellence is expressed through the knowledge of coffee, in all its aspects, through the methods of preparation and the forms in which to serve it.


Coffee Culture - Manifesto
Coffee Culture - Manifesto


With care and passion, Lavazza supports and protects those who ensure that the best coffee reaches our homes and businesses: the individuals who grow coffee in the countries of origin.



By safeguarding the lands and the dignity of these people, we preserve values throughout the coffee supply chain, ensuring that passion, dedication and care are transmitted from generation to generation.


We want every cup of our coffee to carry these values, so that every day can be a genuine pleasure to be shared.


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