It was during a 1935 trip to South America that Luigi Lavazza expressed his disappointment at seeing the destruction of entire coffee crops that had gone unsold, an experience that affected him deeply and ultimately shaped his vision of how business should be conducted. Since then, Lavazza has paid careful attention to the economic, human, environmental, and cultural heritage of the countries in which we work. Over the years, this has translated into concrete action in support of producers and their communities, as well as meaningful assistance for organizations operating across the globe. How did we do it? By sharing our vision and commitment with internal and external stakeholders.
Thanks to the help of all the people who cooperate with us to improve and create a path to sustainable growth, Lavazza’s objective is to create a continuous cycle in which innovation in product and process, qualitative excellence, and sustainability feed each other.