Rebirth through coffee
How to promote local excellence and restore hope to Guatemalan communities.
In collaboration with Verdad y Vida.
Guatemala
Community of San Lucas Chiacal
The challenge

San Lucas Chiacal, Guatemala, is a small town, home to 130 families and where women primarily work in agricultural activities and carpentry. The majority of the inhabitants belong to the Maya Pop’omchì ethnic group which, in the past, has been subject to internal conflict, victimization, and land destruction. Now working on the artisan cultivation of high-quality coffee, the community needs technical support, training and help with proper product marketing.

Objectives
Train beneficiaries in effective production and marketing

Provide organizational and logistical support to strengthen the association

Forge partnerships with similar local and regional organizations

The answer

In collaboration with the Verdad y Vida association, the Lavazza Foundation supports a group of 20 Maya Pop’omchì women in their ambitious project to produce and market the coffee grown in their community, San Lucas Chiacal.