Rebirth through coffee

    How to enhance local excellence and give a new hope to the communities of Guatemala.
    In collaboration with Verdad y Vida.

    Community of San Lucas Chiacal
    The challenge

    The community of San Lucas Chiacal, in Guatemala, is a small group of 130 families, mostly comprised of women engaged in agricultural activities and carpentry.

    In the past, the majority of the inhabitants of the Maya Pop’omchì ethnicity was involved in internal conflict that led to numerous victims losing their lives, and caused the destruction of their land.

    Now this community, engaged in the artisan cultivation of a high-quality coffee, requires technical support, training and assistance to help them correctly market their product.

    Training beneficiaries for effective production and marketing.

    Strengthening the association through organizational and logistical support.

    Creating partnerships with similar local and regional organizations.

    The answer

    Lavazza Foundation, in collaboration with the association Verdad y Vida, supports a group of 20 Maya Pop’omchì women in their ambitious project: the production and marketing of coffee grown in the community of San Lucas Chiacal.