Lavazza Community Engagement is a local area activity program aimed at improving the social, cultural and environmental aspects of local communities. In order to succeed, Lavazza puts in place cooperative relationships within the communities in which it operates.
With the move to the new “Nuvola” headquarters, Lavazza decided to sell furniture pieces from the old office at symbolic prices, in order to relocate them and avoid waste and disposal that would have had a negative impact on the environment.
The project included more than 3,000 items, ranging from furniture to IT equipment, 70% of which were reallocated.
The proceeds of the sale were donated to local organizations while a further 22 external bodies were given new and used furniture and stationery.