The “I Luoghi del Bello” project promotes strong local roots. A local setting within which Lavazza has proved an integral part for over 120 years. The project involves citizens of various age groups and leverages environmental issues, social integration and relationship building to build bonds between different generations.
Local schoolchildren, the elderly and volunteers from a number of associations have been involved in each of the main initiatives. As part of the numerous projects, participants have upgraded public flowerbeds and introduced plants which offer a suitable environment for butterflies.